Simple, Transparent .store Pricing
New
First-year registration price
- ✔ Free WHOIS privacy
- ✔ Free DNS management
- ✔ Instant activation
Renewal
Standard annual renewal rate
- ✔ Auto-renew available
- ✔ Renewal reminder emails
- ✔ No hidden fees
Transfer
Move an existing .store domain to us
- ✔ Adds 1 year on transfer
- ✔ Free transfer assistance
- ✔ No downtime
What Is A .store Domain, And Who Is It For?
.store is a generic top-level domain built specifically for retail — a purpose-driven extension introduced as part of ICANN's expanded namespace program to give online shops and product-based businesses a domain that says exactly what the site does before a visitor even reaches the homepage. Where a .com forces a shopper to click through to confirm they've found a store, .store answers that question in the address bar itself.
It's the natural choice for e-commerce storefronts, Shopify and WooCommerce shops, boutique retailers, and product catalog sites of any size, from a single-founder side hustle to an established brand launching a dedicated shopping domain alongside its main .com site. Multi-brand retailers also use .store for individual product lines or regional storefronts without cluttering their primary domain.
.store doesn't carry .com's decades of blanket recognition, but for retail specifically it arguably communicates intent even more clearly — a shopper landing on a .store address knows immediately they can buy something there. Search engines rank .store sites the same as any other extension, based on content and relevance rather than the TLD itself, and the clear purpose signal can help with click-through rate in ads and search results where the domain itself is visible.
Choose .store when the site's entire purpose is selling products and you want the domain to reinforce that from the first impression, especially if your exact brand name is unavailable on .com. For a company that sells products alongside other services, content, or community features, a broader extension like .com may still be the safer long-term anchor, with .store reserved for a dedicated shopping subdomain or campaign.
For merchants specifically, the immediate clarity is the selling point: a domain that ends in .store tells a visitor what kind of site they're on before the page even loads, which can modestly improve click-through rates from search results and paid ads compared to a more ambiguous extension.
- ✔ Minimum length: 2 characters
- ✔ Category: E-commerce
- ✔ WHOIS privacy: Included, free
- ✔ Typical renewal: $32.99/yr
.store Domain Requirements & Specs
.store is open to anyone — individuals, retailers, and organizations worldwide can register one with no eligibility restrictions or ownership verification beyond standard registrant contact details, and it comes with the same free WHOIS privacy and DNS management every DomainHost domain includes.
.store Domain Questions, Answered
Yes, every .store domain registered through DomainHost includes free WHOIS privacy protection by default, hiding your personal contact details from the public WHOIS database at no extra charge.
Most .store domains become active within minutes of completing checkout. Full DNS propagation across every server worldwide can occasionally take a little longer, typically no more than a few hours.
Yes. You can transfer a .store domain to or away from DomainHost at any time, subject to the standard 60-day post-registration transfer lock. Transfers to us cost $19.99 and add a year to your registration.
The $2.99 first-year price is a promotional registration rate designed to make trying a new domain low-risk. From the second year onward, the domain renews at the standard $32.99/yr rate shown at checkout.